WHO01/04
I work on the tracking as well as the campaigns.
I am Nghia, a growth and performance marketer in Hanoi with three years across paid acquisition, SEO and attribution. Most of that has been in crypto and Web3, with a six month run in travel tech.
I keep ending up responsible for the measurement layer. At ARC I built the GA4 and UTM stack before I spent anything meaningful on ads. At Bigcoin I rebuilt the reporting chain while scaling the traffic it was measuring. At Joytime the audit was the job.
A campaign you cannot attribute is a campaign you cannot defend, andmarketing that cannot be defended gets cut first.
BEFORE02/04
Where the habit started
70,000
community members
The largest student community at my university, built and moderated from zero.
GAINED
I spent four years running the student community at the National Economics University in Hanoi, alongside a Marketing Management degree there. It grew to 70,000 members and taught me crisis communications faster than any job would have.
I also published research in the Vietnam Economic Journal in 2021, where the habit of checking a number before repeating it comes from.
TRAINING03/04
Certificates
- Growth FoundationsReforge2026
- Growth StrategyReforge2026
- Google AnalyticsGoogle2023
- Email MarketingGoogle2025
- Social Media MarketingDigital Marketing Institute2025
- Digital MarketingIllinois Tech2025
- IMC, IBC and Insight ResearchBrandcamp2024
NEXT04/04
What I am looking for
Full-time or remote roles in fintech, Web3, or B2B growth. Somewhere the numbers are taken seriously enough that being wrong about them matters.
I am most useful on accounts where paid and organic are reported separately and nobody trusts either set of figures.