Selected work

Took a crypto trading terminal from beta to launch on X, and built the attribution stack that showed which channel was actually doing the work.

915,000organic impressions on X900 → 3,500followers5.1%engagement rate

Sole owner of a USD 20,000 paid media budget across four platforms, where most of the work was proving which half of the spend could not be defended.

USD 20,000paid media managed57.8%of social budget flagged63×gap in cost per site visit

Grew a Web3 media site 75× in monthly new users, almost all of it organic search, and built the reporting chain that proved where it came from.

2,331 → 174,157new users per month95.6%of sessions from organic search35%less unattributed traffic

Built the community channels for a Solana trading bot from nothing, and got them to the point where posts carried real conversation.

150+users onboarded6,000+engagements per post